For people who WANT to find their BEST niche and build an online income.

Ready to Find the niche That Matches What You're Most Interested In?

Without Wasting another year Trying to Figure It Out On Your Own?

That's why I created the Purpose-Driven Niche™ Workshop — a one-day live event that helps you:

Find your niche — Attract the Audience You'd Like To Help — And Earn an income From your Own Products and Services.

For a limited time, you can join the Founder's Launch for only $497.

It's NOT About...

Thinking "YOU are the niche."
You're not. Unless people are actively searching for your name, YouTube & social media algorithms have no clue who you are or what you're about.
They analyze specific topics you talk about and put it in front of people who might be interested. Then it shows more of your content to larger audiences as people positively respond with likes, subscribes, shares, saves, and watch time.
The clearer you are about your topic, the more it gets picked up and shown to larger audiences.

Following advice from marketing influencers like: "Don't pick a niche, just talk about whatever you feel like."
The algorithm doesn't reward randomness — it rewards clarity.
Once it understands what your content is about, it puts it in front of viewers who are more likely to watch it, so it can keep them on the platform longer, and serve more ads and make more revenue.

That's the business YouTube is actually in: advertising. Your role is to create retention-valuable content.

Choosing one of the 'big 3' niches — health, wealth, or relationships — just because some YouTubers said that's where the RPM money and Adsense revenue is. You would need millions of views just to put gas in your tank.
Real income comes from building an audience in the niche that you're most interested in, and moving your followers off social platforms to your own product & service offers on your website.
One product sale can make you more money than months of AdSense ever will.

It’s about taking what you're most interested in, making it your niche, and showing up consistently — so you can build a following and create income from your own offers.

This helps people just like you...

Figure out what you're most interested in, and what your natural expertise is. You'll know exactly what product or service to offer, who to offer it to, and how to position it with confidence.

Choose the best niche that matches your interests and what you actually want to be known for, and commit to it, so you can create and share content that builds an audience and an income.

Build your personal brand by creating helpful content that you can consistently share, using a proven format, social platforms, and Ai tools that save you time and effort.

Why I Created the Purpose-Driven Niche™ Workshop

I've spent the past 8 years and over $30,000 on courses, workshops, and training trying to figure out how to launch something of my own. I bought the top programs, studied the best creators, binge-watched YouTube, listened to podcasts, read the books, joined the webinars. I learned how to build courses, market them, grow an audience, use the platforms, create content, build funnels — all of it.

I was all in. And still… I didn't start something of my own.

Because none of those courses, workshops, or training answered the one question that actually mattered: what should I build this around? Every program assumed I already knew. But I didn't. And with each day, the weight felt heavier — because I had invested so much, and had nothing to show for it.

I spent 25 years across multiple industries in corporate sales, startups, digital media, and communications. I'd built businesses, led teams, run a video production agency, and helped organizations grow on YouTube and social media. I considered creating a course for music ministry after many years as a full-time Worship Director. I started filming content and POV rides to interesting destinations on my Harley-Davidson motorcycle, and another helping non-profits grow their fundraising and support with story videos. I had three or four completely different directions I could have gone in — and any one of them could have worked.

But that was the problem. Not a lack of options. Too many of them. And no clear way to choose the best one.

Last year I finally said enough. I committed an entire year to solving it. I set up a flip chart and spent two weeks reverse-engineering every reason I hadn't started. Every hesitation. Every excuse. Every path I could take. And it all came back to the same gap: not one of the programs I had invested in went deep enough on who I actually am and what I genuinely care about.

The truth is, it took me 14 months because I got it wrong...twice. I built two other completely different courses during that time — and stopped both of them near the finish line, because neither one felt right. I was building what I thought the market needed instead of what I actually cared about most. Each time I stopped, I went back to my core questions, pushed them to a deeper layer, and got even more honest with myself. It wasn't until I took them to a level I hadn't gone to before — that everything finally became clear.

That process — over a hundred questions, refined down to the 75 that matter most — became the ENACT™ Framework and the core of this workshop.

What I do is help you get started right. At the purpose level. So you get clear on what you care about, what expertise you've earned through what you've lived, and how that can become the niche where your purpose meets the people you want to help. And then I'll show you how to create content that helps you build a personal brand and an income from your own products and services.

I wish that I had a program like this when I first got started. I've built it now — so you don't have to waste months or years and thousands of dollars — trying to figure it out on your own.

Jason Grills

Founder, The Purpose-Driven Niche™

Who Can the Purpose-Driven Niche™ Help Most?

Anyone who wants to use their strongest interests to build an online income.
Anyone who's been struggling to choose their best niche — and what problem to solve in the market.
Anyone who wants a simpler way to create consistent content and build an audience.
Anyone stuck in learning, researching, and consumption-mode (binge-watching YouTube) — but hasn't started yet.

In the Purpose-Driven Niche™ Workshop, I Want To Help You Make your strongest interest your niche

Here’s What You Can Expect After Going Through The Workshop:

Your Expertise:
You'll uncover what you actually bring to the table: qualified knowledge you've earned through everything you've lived, worked at, and are interested in. You have valuable skills to offer and share with the right people.

Your Niche:

You'll stop wondering which niche to choose. You'll get clear on your purpose and your best niche will become obvious — allowing you to commit to a path you'll enjoy without second-guessing yourself any longer.

Your Audience:

You'll know exactly who you want to talk to. They'll be a real person you can clearly describe. You'll know exactly who to attract, and they'll know your message is meant for them.

Your Content:

You'll know how to create content that feels much easier to write each week, and allows you to connect with your audience's desires while building trust.

Your Topics:

You'll never stare at a blank screen again, wondering what to post. 15 to 20 minutes at the beginning of your week provides your entire week's content, sharing a story that inspires people to respond to your offer.

So...Are You Ready To Get Started?

The Purpose-Driven Niche™ Steps & Workflow

I’m on this journey with you, and here’s how we’re going to do this together

MODULE 1: EXPERTISE

The Interests You Care About Most

You'll discover what interests you most, whether it's something you've been drawn to for years — or something you've only recently discovered. You'll identify the experiences from life and work that connect to the skills you've developed, or even new skills you're building for the first time. By the end of Module 1, you'll know what your expertise and value are, and you'll see how everything you've lived and learned already points right to it.

($297 Value)

MODULE 2: NICHE

The Category You Could Talk About Everyday

You'll move from "I think it might be this" to "this is the niche I'm choosing" — because once your purpose is revealed, your niche becomes obvious. By the end of Module 2, you'll have your purpose clearly articulated in your own words, and you'll know your niche and why you chose it.

($297 Value)

MODULE 3: AUDIENCE

The Person You'd Most Like To Help

You'll get specific about who you're actually helping in this niche — what they're navigating, what they've already tried, what they're actively looking for, and how they want to receive help. By the end of Module 3, you'll know what you want to see become possible for the person you're going to help, and the right people will recognize it's for them.

($297 Value)

MODULE 4: CONTENT

The Perspectives You'd Like To Share

By the end of Module 4, you'll know what great content looks for the person you'd like to help. You'll learn how to create content that connects, attracts, andtriggers comments and responses. You'll also learn how to invite your audience off the social media platforms (where they discover you) to your email list, newsletter, podcast, weekly call, workshop, community, and offers (products and services).

($297 Value)

MODULE 5: TOPICS

The Narratives That Build Credibility and Trust

You'll learn how to take one topic — in 15 to 20 minutes a week — and share a weekly story that's multi-purposed across as many (or few) social media platforms that you choose to use. One narrative — adapted into written posts, video scripts, podcast episodes, newsletters, marketing emails, and speaking points for your own webinars, workshops, seminars, or live events. By the end of Module 5, you'll never stare at a blank screen again. You'll start each week creating one theme that provides the entire week's content — to help you connect with your audience.

($297 Value)

AND ALONGSIDE OUR DAY OF COACHING ($1,000)…

I'VE PUT TOGETHER SOME SPECIAL BONUSES FOR YOU WORTH OVER $988

BONUS 1: PLATFORMS

Build A Personal Brand

You'll learn exactly what each platform prefers: the length of posts and videos, the formatting standards, and the creative principles that determine whether a post connects with your ideal audience or gets buried across the platforms you choose to use. You'll also receive a helpful Platforms Reference Guide PDF to have on hand each time you create.

($197 Value)

BONUS 2: MONETIZATION

Build An Online Income

Learn about the income paths that are possible when you invite people — from YouTube and social media platforms — to your own offer and website. Discover how brand sponsorships, affiliate partnerships, and your own products and services can provide thousands of dollars more than AdSense revenue ever will.

($297 Value)

BONUS 3: FILM & EDIT

Use The Phone Or Camera You Already Have

Feel comfortable on camera using the gear you already own. You'll learn simple techniques to capture great audio, lighting, and video, and how to set up your recording space with a clean background, that can also be portable if you're away from home. You'll also learn some helpful strategies for framing, B-roll footage, and simple editing to improve your video's colour, audio levels, remove unwanted clips, add lower thirds and titles, and export settings for uploading to YouTube, social media and your website.

($197 Value)

BONUS 4: Website, CRM, Marketing, AI

All-In-One System for Marketing, Sales, AI

See the tech tools I use to run my online business. My website, CRM, sales funnels, email marketing, and social media management all work together in one place.

I'll also walk you through how I use Claude and Claude Co-Work as my AI partners, keeping my voice, context, and project memory consistent so I don't have to retrain Ai each day as I build my business.

($297 Value)

ALL YOU GET WHEN YOU JOIN

EXPERTISE

What You're Most Interested In

($297 Value)

NICHE

The Purpose That Reveals Your Niche

($297 Value)

AUDIENCE

The Person You'd Most Like To Help

($297 Value)

CONTENT

The Perspectives You'd Like To Share

($297 Value)

TOPICS

One Story Multi-purposed Everywhere

($297 Value)

PLATFORMS

Build A Personal Brand

($197 Value)

MONETIZE

Learn How to Create An Online Income

($297 Value)

FILM & EDIT

Feel Confident Sharing Your Videos

($197 Value)

WEBSITE, CRM, MARKETING, AI

Website, CRM, Marketing, AI

($297 Value)

Receive over $3,470 worth of Value for only $497.

ATTEND tHE PURPOSE-DRIVEN NICHE™ WORKSHOP UNLIMITED TIMES

Offered Live — Twice Per Month

When you join the Purpose-Driven Niche™ Workshop, you can attend the live virtual group coaching workshop as often as you like. The program runs twice each month, on a schedule designed to fit around your work and family commitments. You'll also have the option to purchase the self-paced video series curriculum at a special reduced rate.

Clients who purchase the private one-on-one full day coaching session receive unlimited access to attend the live group workshop, as well as access to the self-paced video series curriculum, included with their investment.

STILL CUrious About How It Works?

Frequently Asked Questions

If you'd like to have a $97 Strategy Call together, click that option on the homepage!

Question 1: Will This Work For Me If I'm Just Starting Out?

Yes! This workshop is designed for people who don't yet see themselves as coaches, creators, entrepreneurs, or even business owners. If you're any of those things already, you simply have an edge! You don't need an audience, an email list, a niche idea, or a business plan to start. You just need a willingness to answer the 75 questions honestly. The framework works whether you're starting from zero or you've been trying to figure this out for years.

Question 2: How Long Does The Program Take To Complete?

The Purpose-Driven Niche Workshop™ is delivered in a single one-day live group session (about 6 hours) on Zoom, with scheduled breaks and a lunch break. You will finish the day knowing your niche and your next steps. The program provides module worksheets that we'll complete throughout the day, which you can continue to refine after the workshop. You can also attend future workshop sessions at no cost until you feel confident in your next steps. Some students attend once, and others come back two or three times to dial in their roadmap. There's no rush, and there's no additional charge.

Question 3: Is There A Money-Back Guarantee?

Due to the live workshop experience and digital nature of the video curriculum and digital resources and guides, there's no refund offered. What I do instead is allow you to keep coming back to the live workshop as many times as you need until your niche and next steps are crystal clear. Most refund policies push you toward a deadline ("If you're not happy within 30 days"...). My program walks you towards your successful outcome and result. If you do the work and come prepared to participate and receive, you'll get the answers you've been looking for.

Question 4: What will my outcome or transformation be when I finish the workshop?

You'll know with certainty what your purpose and niche are for creating content that builds a following, so that you can build an income with products and services that you can offer to your following. There's never been a better time (with Ai and social media) to build a personal brand, share what you're most interested in, and offer your own products and services to the market and build an online income, and allows you to work from anywhere you choose with just a laptop and your phone. But knowing your niche is the first foundation - and that's what this workshop will help you solve in less than a day.

Join The PDN Workshop Today!

~~$997~~

Only $497

One Time Payment